Pillar 2 - Consultancy

Strategic consulting for market entry, positioning and sustainable success in the seafood market

I support you in developing clear strategies from analyses - realistic, close to the market and without own sales interests.

non-binding

Confidential

directly with Alexander Wever

Initial situation

Analysis alone is not enough
The right strategy is crucial

Many companies have data, studies and market information at their disposal - yet key questions remain unanswered:

How do we proceed in concrete terms? What market entry is realistic? Where do we differentiate ourselves from the competition?

I translate analysis results into clear, realisable strategies and support you as a neutral sparring partner in key business decisions.

Strategy instead of actionism.
I advise independently - without my own products, without sales targets.

Focal points of consulting

Clarity, focus and realistic decisions

My advice is not based on theoretical ideals, but on the real conditions of the market, your organisation and your objectives.

Market entry strategies

Development of realistic market entry concepts for Central Europe and Europe - step-by-step, risk-conscious and close to the market.

Sales & go-to-market concepts

Structuring of sales channels, target customers and market development - tailored to the product, market and organisation.

Differentiation from the competition

Development of clear unique selling points and positioning approaches in the competitive environment.

Calculation & pricing

Evaluation of price levels, calculation logic and margins - along the value chain.

Strategic sparring

Supporting entrepreneurs and decision-makers as a neutral dialogue partner at eye level.

Posture

Independent advice means thinking in the interests of the client

I don't see my role as selling solutions, but as a sparring partner.
I ask questions, scrutinise assumptions and contribute market and practical experience - always with the aim of facilitating viable decisions.

What I specifically support

Is it worth entering this market?
Which sales channels are realistic and economically viable?
How do we differentiate ourselves in a saturated market?
Which pricing strategy suits the product and market environment?
Which steps make sense - and which are better not?
Which companies could actually buy my products?
Creation of customer lists with contact details, but no contacting of these companies

My advice is aimed at

Companies before or after market entry
Agricultural and aquaculture companies
Seafood processors and traders
Associations and organisations
Public and semi-public institutions
Agricultural and energy companies with an interest in aquaculture and the fishing industry

Especially when independence and neutrality are crucial.

Customer testimonials

„Since 2008, we have been working with Alexander Wever from AWF-Consulting, whom we have come to know and appreciate as a competent and independent expert on the German seafood market. As part of this collaboration, Alexander Wever has written a large number of articles on the German seafood market and business management issues for Fischmagazin.“

André Nikolaus
Editor-in-Chief Fish Magazine

„BordBia, The Irish Food Board, has been working with AWF Consulting since 2009 to promote Irish seafood products. Alexander provides us with valuable market insights for the German speaking countries and BeNeLux. He has also organised trips for Irish seafood producers to target markets such as Germany and Switzerland and trips for European buyers to Ireland.“

Karen Devereux
Seafood Manager BordBia

„With his extensive network in the German seafood industry, Alexander Wever is a highly valued advisor for our strategic development. We value his extensive product knowledge and his ability to turn complex problems into simple, practicable solutions, for example when it comes to calculation models that secure margins.“

Roosbeh Ghorban
Managing Director Ghorban Global

FAQ

Any questions?

Why do independent market studies make sense?

Independent market studies create a reliable basis for decision-making - free from sales interests or prefabricated solutions.

Risk minimisation:
I help you to recognise market, competitive and price risks at an early stage before investments are made.
Time minimisation:
Structured analyses and clear results help you avoid lengthy trial-and-error processes.
Cost minimisation:
Wrong decisions, unnecessary market entries or incorrectly selected sales channels cause high costs - independent analyses help to avoid these.
Utilisation of many years of market experience:
You benefit from my more than 30 years of experience in the seafood sector and trade/catering as well as my deep understanding of market mechanisms along the entire value chain.
Sparring with a neutral industry specialist:
I think and act exclusively in the interests of my client - without my own products, without sales targets and without sales interests.
Indirect market feedback:
My knowledge of the market and my network give you realistic feedback on how your product or concept is perceived by potential customers - without active canvassing or sales pressure.

Can you support me with independent marketing reports?

Yes, I create Independent commercialisation reports (UVB) for funding from the EMFAF and market reports among others for:

Aquaculture
Fishing
Seafood processing and trade
Associations, institutions and semi-governmental organisations

The reports serve as a neutral basis for decisions on funding programmes, tenders, investment decisions or strategic decisions.
The following always applies: I do not sell any products and do not pursue my own sales interests.

Are you really independent?

Yes, I do not sell any products and do not pursue any sales interests.

Do you sell seafood or refer customers?

No.

Who do you work for?

Completely independent. Depending on the assignment for companies, associations, institutions and semi-governmental organisations.

Do you work internationally?

Yes, with a focus on Central Europe and Europe.

Let's talk about your project

In a 30-minute value-added discussion, you will receive an initial assessment of your task - honest, neutral and well-founded.