In the seafood and aquaculture market in particular, decisions are often based on assumptions, individual opinions or outdated figures. Market sizes are overestimated, competitors are incorrectly categorised or price levels are not realistically assessed.
In my experience, this results in unnecessary risks, bad investments and poor strategic decisions. A well-founded market analysis creates clarity: about market potential, structures, price levels and real sales opportunities.
I analyse markets in a structured way, classify information and make connections transparent - as a reliable basis for your decisions.
Independent market analysis instead of interest-led recommendations.
I do not sell any products and do not pursue any sales interests.
My analyses depict the market realistically - not idealised, but the way it actually works. I combine market research, practical knowledge and many years of experience in purchasing, sales and consulting.
Analysis of the entire value chain - from fishing and aquaculture to processing, retail and catering.
Realistic assessment of sales volumes, market volumes and growth prospects - nationally and internationally.
Classification of trends, regulatory framework conditions and structural changes in the market.
Identification of relevant competitors, market positions and differentiation approaches.
Analysis of intended uses, target groups and positioning options in the market.
Evaluation of food retail, wholesale, catering, industry and alternative sales channels.
Analysing price structures at different trade levels and along the value chain.
I prepare neutral market analyses and independent marketing reports (UVB) for funding from the EMFAF, including for
The reports serve as a basis for decisions on funding programmes, tenders, investments or strategic decisions - including in the context of public funding instruments.
I act exclusively in the interests of my client.
No product sales. No sales interests.
I combine business analysis with a deep understanding of the industry.
I explain business management to the seafood industry - and seafood to the business economists.
This results in analyses that are not only correct, but also work in the market.
Independent market studies create a reliable basis for decision-making - free from sales interests or prefabricated solutions.
Yes, I create Independent commercialisation reports (UVB) for funding from the EMFAF and market reports among others for:
The reports serve as a neutral basis for decisions on funding programmes, tenders, investment decisions or strategic decisions.
The following always applies: I do not sell any products and do not pursue my own sales interests.
Yes, I do not sell any products and do not pursue any sales interests.
No.
Completely independent. Depending on the assignment for companies, associations, institutions and semi-governmental organisations.
Yes, with a focus on Central Europe and Europe.
In a 30-minute value-added discussion, you will receive an initial assessment of your task - honest, neutral and well-founded.
I support you throughout the entire decision-making process: from in-depth analysis and strategic consulting to structured implementation.
